Opel Adam – Award winning projection.

This event was shortlisted in the outdoor category at the 2013 Cannes Lions and it won the danish internet award the same year in the automotive category for “an incredibly smooth and product-relevant execution”.

An Opel Adam was parked in a street in the center of Copenhagen. Projectors were hidden on the opposite side of the road. Everything was triggered live – i.e. when a person in a blue coat approached the car could immediately turn blue or perform any other effect we wished.

Some behind the scenes footage;

A collaboration: UncleGrey, Kubkub, Nobody and Kay&Ndustry for Opel